02 Mobiles recently launched roaming deal is being extended to cover a total of 31 countries. The new service is to be called My Europe Extra. This service is ideal for frequent travellers and will please many because it abolishes the charges for incoming calls, regardless of which network the call is received on.
In addition, the costs to the UK from aboard are being set at a much more reasonable flat rate of 25p a minute (a 70% discount over standard 02 mobile rates). To qualify for this cheaper price user have to subscribe to a twelve-month contract at a cost of £5 per month. However, any customer can take advantage of the service on a month-by-month basis for £10 per month. There is also an option to reduced service, which is only useable in one country, e.g. Spain. For example regular visitors to Spain can subscribe for £2.50 a month (for 12 months) or £5 for any given month. They would then pay only 25p a minute to make calls and nothing to receive calls. Seems like a good deal to us!
Originally launched in July 2006, My Europe Extra has been meet with a mixed response. Many customers do benefit from cheaper calls, but other believes the service should be a standard non-paid for service.
Sally Cowdry, Marketing Director 02 UK, said: “People want simplicity and transparency with the flexibility of using their mobile phone whilst travelling. They also want to keep costs down. Our ‘My Europe’ proposition offers customers significant savings on roaming calls within Europe and a simple pricing structure that makes it easy to work out call costs so there are no surprises when the bill arrives.”
02 is currently the leading network in the UK with over 18 million customers; with many more customers aboard so this change could potential effect a hell of a lot of people.