02 Mobiles is the UK’s leading provider of mobile services to both businesses and end-users. Not only does 02 lead the field in voice services they also offer services including text, media messaging, games, music and video, as well as data connections via GPRS, 3G and WLAN.
02 was originally launched in the UK in 2001 after it demerged from BT. The 02 Mobile Phones company was previously called BT Cellent but is now officially called 02 PLC, which is listed on the London Stock Exchange. 02 UK is part of the wider 02 group, which is a subsidiary of Telefónica S.A. There are many successful companies with the 02 Group, these include: mobile network operators in the Czech Republic (Telefónica 02 Czech Republic) and the Isle of Man (Manx Telecom). 02 also owns 50% of Tesco Mobile and Tchibo Mobilfunk (Germany). 02 Airwave, is a secure digital communications company, which provides its services to the Police, Ambulance and Fire services.
02 mobile UK are based at the company’s HQ in Slough, and also major offices in Bury, Glasgow, Leeds, and Preston Brook. The famous 02 brand and visual identity was created by Lambie-Nairn, a design consultancy. Their idea was the position 02 as an essential service which is absolutely necessary to life like air, hence the name 02.
02 is a very successful company, it’s turnover for the y/e 31 March, 2005 was £6.7 billion. As said previously, 02 is the leading mobile phone network in the UK, as of the 31 December 2005 02 had 16 million in the UK alone. In addition, 02 have 10 million in Germany and 2 million customers in the Republic of Ireland. In total 02 have 27.4 millions customers
In UK 02 have some very strong competitors, these include: Orange, T-Mobile, 3, Vodafone, and more recently Virgin Mobile. 02 also expanded into the broadband market by purchasing the broadband company BE There, which offers 24 meg broadband.